• Error loading feed data.
  • Error loading feed data.

An Audience with The Observer

The Observer Logo

We recently listened to some journalists from the Observer business desk talk about their day to day lives and agenda.  Here’s a summary of the best of their revelations;

  • Sunday’s see their job as setting the agenda for the week ahead rather than reviewing what has happened
  • The circulation of Sunday’s is less damaged than their daily relatives
  • A typical Observer story has a political slant and the environment is a popular topic
  • They like credible, timely spokespeople to comment on stories.  It is however difficult for small companies to be considered unless the subject matter is very specialist
  • They are most interested in brands people have heard of
  • Look ahead at what’s coming up and see if you can provide a comment, case study or add value in some way
Return to blog

Goodworld on Twitter

Contact Us

Phone: 07801 515585


Address: 36 Upper Brook Street, Mayfair, London, W1K 7QJ