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About Goodworld

Goodworld is a strategic communications agency for charities and organisations with a cause. Goodworld aims to deliver the required results cost effectively.

The agency has been established by PR professionals with big brand and company experience who are now looking to utilise this experience to help organisations with a cause.

Founder Elaine Begley has more than 15 years PR experience and has worked for some of the world's leading brands both in the UK and internationally.

Goodworld can help with any communications task big or small. Whether it's keeping stakeholders informed via newsletter, influencing bloggers, developing a media strategy or implementing a social media plan, Goodworld can help.

Goodworld offers all traditional communications services as well as social media capabilities and has expertise in trade, business-to-business consumer and third party communications.

Services offered by Goodworld:

  • Social Media
  • Maximising web presence
  • Strategic counsel
  • Idea generation
  • Spokesperson representation
  • Media Relations
  • Securing and managing celebrity endorsement
  • Roadshows and sampling
  • Brochure, leaflet, website copy and design
  • Advertorials and radio promotions
  • Media training
  • Communications evaluation

Goodworld's Founder

Goodworld was established by Elaine Begley in 2006. Elaine has more than 15 years communications experience, gained from a range of leading PR agencies such as Burson-Marsteller, Weber Shandwick as well as former Sun editor, Stuart Higgins. Within these companies, Elaine managed a large portfolio of clients gaining experience in a range of sectors.

Time spent teaching English in Nepal and traveling in developing countries inspired Elaine to help make a difference. Witnessing and experiencing the devastating 2004 tsunami took away any fear about pursuing this goal.

Elaine's previous work ranged from developing positioning statements around obesity to generating media coverage via celebrity roadshows.

Goodworld currently utilises a network of associates as projects require which allows the solution to be tailor-made to the brief. Occasionally Goodworld still undertakes projects for brands to maintain relationships with consumer journalists and make new contacts. One of these projects was the recent Louboutin and Piper-Heidsieck collaboration which generated more than 200 pieces of print media coverage.

"Elaine knows how to bridge the gap between company or brand values and news values"
David Brain
CEO, Edelman

"Elaine simplifies issues and knows how to connect with the public"
Jewlie Hewstone
PR Manager, Walkers Crisps

"Elaine knows what makes a story and how to deliver it to journalists"
Paul Crosbie
Former Consumer Affairs Editor, The Sun

Goodworld on Twitter

Contact Us

Phone: 07801 515585


Address: 36 Upper Brook Street, Mayfair, London, W1K 7QJ